My Opinion Volkswagen ( Vw ) Made A Very Wise Decision By...

In my opinion Volkswagen (VW) made a very wise decision by choosing Deutsch LA agency to market themselves. The agency focused on informing customers by different advertising techniques such as direct-marketing and digital/interactive marketing. VW used direct-marketing by sending brochures and promotional offers or coupons to the targeted customers (Belch Belch, 2015, p. 21). There was also use of various TV commercials to let the customers know about different VW models and changing the view of the customers (Belch Belch, 2015, p. 68). Today, people is engaged most of the time in social media or looking for certain information in Google. Deutsch LA agency took advantage of it and made VW reachable to the customers through Facebook and Twitter which allowed the customers to follow them, get information regarding the vehicles and interact directly with the company. Besides, the YouTube video too helped to increase the followers in the social media largely which was a plus point for them (Belch Belch, 2015, p. 68). Advertising is very important for an automotive company such as VW because customers needs to be informed time and again what products have been launched and what offers are they getting. As, advertising is one of the best way to attract customers and interact with them so the automotive companies should be careful while investing their every penny. For example, we can learn a good lesson from VW. There was a time when people didn’t even knew what productsShow MoreRelatedManaging the International Value Chain in the Automotive Industry60457 Words   |  242 Pagesvaluechains 3. Bestpracticesandoptionsformanagingtheinternationalvaluechain Glocal value creation in the Volkswagen Group: Moving toward greater decentralization of production and development 1. TheVolkswagenGroup’snewglobalstrategy 2. TheconfigurationofproductionactivitieswithintheVolkswagenGroup 3. TheconfigurationofRDactivitieswithintheVolkswagenGroup 4. Theconsequen cesofdecentralizingvalueactivities Speaking with Ralf Kalmbach, Roland Berger â€Å"ThecRead MoreOrganisational Theory230255 Words   |  922 PagesPerspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational